I'm on mobile so I won't be able to write this the way I want to, but I think we should push for a makeup-free movement.
Women are penalized career-wise for not wearing any makeup to e.g. interviews
In addition to and in part because of the career-affecting penalties, women are effectively forced to purchase all these products, putting an additional strain on women's finances
Similarly, women need to spend additional time applying this makeup
Women have been taught to be terrified of bearing their natural face, these big companies are exploiting and creating debilitating insecurities
Makeup often exacerbates skin conditions, which creates a "need" for even more makeup
Puts unnecessary pressure on young girls and women to feel like they need to look a certain way in order to be women
Maybe we can start a hashtag or something?