that's exactly what it was, in my experience. right down to the quiz-like "which of these cookie-cutter identities are you". only the cookie-cutter identities were actually stages of progression in how deep someone had gone into the lifestyle or in a particular niche, how obsessed they were about it and let that identity stuff actually overtake their personality. With the later stages being the most heavily praised and glorified - to the point where when I read about it I actively wanted to be in it more deep.
there are a lot of parallels with gender ideology in that regard. It feels so similar and culty.
It makes me wonder if the whole "kinks are innate" rhetoric is actually tapping into our "self discovery" obsession, aka the same drive causing us to fill out endless quizzes to discover "which TV show character am I? period in history am I? which flavor of off-brand soda am I? for the love of god someone just tell me who I am"