I’d also add that all the bright colours, rainbows, sparkly things, fluffy toys, unicorns would appeal to a lot of young girls. Heck, I’m 59 and still attracted to colourful sparkly things.
A fake rock with poorly applied makeup, and an ill-fitting dress and wig. They've convinced themselves it's a real rock because it feels that way.
Just a few reasons to start off top of my head... Why is it such a mystery to established media outlets like Guardian? What rock have they been sleeping under?