Seems like a provacateur. He's not stirring up shit anymore with the NB thing, so he had to find a new way to stir shit. That kind of person just can't live without attention-- this is his new way of getting it.

Exactly, attention seeking behaviour. He's really painting a new narrative of himself as a victims, and Google is helping him. Hard to find articles of what he used to say in the past, fucking hate how info gets buried like this.