What’s the context of this?

Apparently Drake posted an instagram picture of him and some other dude having charted from like 2-9 but deliberately covered up Taylor Swift having the number one spot but left Sam Smith and whatshisface uncovered at #10.

I suspect it was entirely manufactured to create some sort of buzz around whatever it is he's doing as presumably if he falls down in terms of the popularity stakes the year olds he hits on wont message him back or something

DaftCat beat me to it. I wanted to attach another pic for context but guess it didn’t take.

What on earth is this about?

Edit never mind, read the other comments. Still doesn’t mean much because these people are names at most to me.