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Across the world, people associated science more strongly with men than with women.

But surprisingly, these gendered associations were stronger in supposedly egalitarian Sweden than they were in the U.S., and the most pro-female scores came from Jordan.

Ok, this article is oversimplifying. Very easy to do, because there's lots to untangle. It's possible that in less egalitarian countries being good at STEM is associated with high intelligence and being good in school, whereas in countries where intelligence is less important (more university graduates?) personality is weighed more. I've seen the argument over and over again that gifted women who are good at STEM are also good at other things that gifted men aren't good at, and go into those other things when they have the opportunity. They may lack those opportunities in less wealthy countries.

I don't care about how many women go into STEM. What I care about is women who would be good at STEM and bad in other fields being excluded because we don't fit stereotypes. (Personal bias here.)

I've seen this as well. I think essentially the argument is that in a truly egalitarian society, women have more options because our skillset can apply equally well to stereotypically male or female positions, whereas men are limited in certain regards. So when given the option, women choose more socially-oriented career paths because we (broadly speaking) find it more fulfilling.