But surprisingly, these gendered associations were stronger in supposedly egalitarian Sweden than they were in the U.S., and the most pro-female scores came from Jordan.

How is Sweden more "egalitarian" than the US, for example? What criteria is used to measure it? The WEF claims that Rwanda is also better at "gender equality" than the US, so my bs detector is going off.

The Global Gender Gap Report uses all sorts of metrics. One is women in politics. Both Rwanda and Sweden do better than the US on that. Economic metrics may also benefit women in Sweden more.