It aired a few weeks ago, but it really stuck with me. I don't know if anyone else here watches the show, but the main plot of this season's first episode was the youngest daughter Louise getting roped into this really stereotypically girly activity called the Pixie Princess Promenade. She has to dress up and play pretend princess with a bunch of other young girls, but hates every second of it and tries to sabotage it. Right as she's about to ruin it, her older sister Tina confronts her and points out that the other girls are actually genuinely enjoying the activity and it would be wrong to ruin it for everyone. I couldn't really find a clip of it but I'll post the conversation below.
Louise: Tina, I'm helping them!
Tina: But they like this stuff Louise!
Louise: No they don't!
Tina: Pretty sure they do!
Louise: But...I don't like it.
Tina: So?!
Louise: ...well...why? Why don't I like it? Why have I never liked any of this stuff?
Tina: What do you mean?
Louise: I mean...I don't know. Is something wrong with me? Am I not being a girl right or something?
Tina: What? Louise, it's fine that you don't like it. It doesn't mean anything's wrong with you. I mean, you like your stuff like your Borobu [Pokemon] cards and they like their pixie princess stuff. Everyone can just like what they like and be who they are and that's okay!
I think part of the reason this has stuck with me is because I feel like today's women's movements and gay rights movements have turned into the exact opposite of this message. We've gone from telling young girls that you can like whatever you like and be whoever you want to be and it doesn't mean you're any less of a girl to telling young girls that liking things that aren't "girly" enough means you must not actually be a girl. Every single time I see a girl/woman identifying as non-binary, their definition always seems to come down to "I'm not being a girl right," like Louise was afraid of. Anyway, I loved that about this episode. Bob's Burgers has never been my absolute favorite show in the world because it's a little tame and family-friendly, but in this case, I really appreciated the message.